Now There’s a Distributor Who Welcomes Truly Small Brands

  Joel Whitaker | bevnewsonline.com

Any maker of wine, spirits or beer – regardless of size – can easily set up distribution through Liberation Distribution (LibDib), which is launching today in California and New York.  It’s expected to launch in other states later this year.

“Distributor and producer consolidation has created a closed market where the little guys cannot get their product into distribution and accounts are being squeezed to purchase beer, wine and craft spirits from the very largest suppliers,” said Cheryl Durzy, LibDib Founder/CEO.

Durzy has been working in the wine business for 20 years.  “While managing my family’s brand I became incredibly frustrated by the lack of options available today,” she says.  “All brands deserve a route to market and LibDib creates an opportunity where makers and buyers can work directly together. LibDib is distribution done differently and distribution that’s open to everyone, not just a select few.”

You can here our interview with Durzy by click on the audio link below.

Today, makers can visit LibDib.com and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute.

Transactions on the LibDib platform will go live in California on April 5, 2017, allowing restaurants, bars and retailers in the state to order from makers of any size and from any location, whether down the street or from across the globe. Anyone interested in the LibDib platform can create an account and sign up starting today. Due to price posting in New York, transactions will go live in the coming months.

The LibDib web-based platform automatically handles the invoicing, payment processing, collections and taxes.  This allows both makers and retailers to do business in a more open, efficient and cost-effective way. The company has been beta testing with a select group of makers and on and off premise accounts over the past few months.

Here are key points:

  • Charging a lower margin for makers with most transactions at 15%.
  • Processing payments in 30 days or less and providing on-demand sales reports.
  • Giving makers as much freedom from Franchise Laws as legally allowable, enabling them to leave at-will and at no cost.
  • Giving restaurants, bars and retailers a large and varied selection of boutique products from which to choose.
  • Enabling direct communication within the platform between makers and accounts.
  • Creating a level playing field for everyone with no unfair incentives or price breaks.
  • No aging inventory sitting at the wholesaler warehouses.
  • Eliminating the middle man and any potential for a sales representative to strong-arm the sales process.
  • Allowing RB&Rs to buy only what they want, when they want it. No minimums.
  • Giving access to unique, local and limited availability wines, craft spirits and beers.
  • Sales materials and POS are always up to date and accessible online.