Craft brewers can head there and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute.
For the first time, “any maker of speciality wine, craft spirits and micro brews can easily set up distribution”, the company says. American alcohol distribution has not changed since the three-tier system was introduced in 1933 following the repeal of Prohibition.
Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.
With all the consolidation going on among distributors and producers of alcoholic beverages, it’s become increasingly difficult for small producers to get their product on retail shelves and restaurant lists. But that era’s about to come to an end.
Three Californians hope to upend a system for shipping and distributing wine, spirits and beer that has been in place since Prohibition ended, and they plan to do this with the help of technology.
Silicon Valley startup Liberation Distribution is offering an online marketplace designed to connect retailers directly with small-batch beer, wine and spirits producers. LibDib founder Cheryl Durzy said the company is the "first to offer a three-tier compliant web-based platform," although manufacturers are responsible for delivering products themselves or through a third party.
A new Silicon Valley-based alcohol distribution company is hoping to disrupt the three-tier system by offering small-batch beer, wine and spirits producers a more cost-effective route to market and contracts void of strict franchise provisions.
Any maker of wine, spirits or beer – regardless of size – can easily set up distribution through Liberation Distribution (LibDib), which is launching today in California and New York. It’s expected to launch in other states later this year.
New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations
The most shocking thing about the new Liberation Distribution (LibDib) wholesale platform is that the idea to automate distribution of alcohol on a platform that invites everyone onboard apparently escaped the great minds occupying the middle tier.